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Faculty of Humanities and Social Sciences

MA in Social Media Communications

Master of Arts in Social MEdia Communications

  • PAC CodeDC614(Full Time) DC642(Part Time)
  • Course type Postgraduate
  • Qualification Masters Degree
  • Delivery Modes Full-Time, Part-Time
  • Duration (FT - 1 Year), (PT - 2 years)

How are social media linked to the economy? What role do they play in politics? How different is a life lived in and through social media? This MA addresses these and similar questions that have emerged out of the rise and rise of social media, and their increasing domination of the media and communication field.

The MA in Social Media Studies offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilize them strategically.

The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a globalized networked society.

 

The course addresses the way in which social media became involved in and change personal lives, habits and identities, social lives, the way in which we relate to and coexist with other people; the way in which we work and live our everyday lives; and life, which changes as a result of the ongoing engagement with social media by politicians, journalists and publics.

The main idea behind this programme is that social media leave nothing untouched, introducing changes, sometimes subtle sometimes more apparent, that must be mapped, studied and understood. Successful use of social media is premised on a deep understanding of their roles and functions and ability to analyse current and emerging practices and trends.

Programme

To introduce students to theories, critical concepts and methods relating to social media.

To Investigate and relate institutional, technical and social factors shaping social media practices.

To critically examine social media practices by a variety of actors, including politicians, businesses, journalists and publics.

To analyse the impact of social media in politics, socio-cultural and economic life.

To enable students to develop effective social media communicative strategies.

View the current course structure →

Why DCU

The DCU School of Communications has been the leading provider of taught courses in media communications in Ireland for almost three decades.

The School pioneered the development of teaching in communications, journalism and multimedia and has developed a considerable knowledge base through original research and collaboration with other universities and networks worldwide.

The School also has excellent working relations with media organisations throughout Ireland, which ensures that our programmes remain relevant and up-to-date.

 

Fees: www.dcu.ie/fees/index.shtml

Careers

Graduates of the programme can be confident of finding employment in a variety of media related industries, in communication-related roles in other industries, or of broadening their horizon and prospects in their existing career.

The programme will have immediate relevance for those interested in updating their knowledge and skills; for those who seek further specialization in an increasingly important field of communication; and for those looking for a shift in their career towards a more social and communicative role. In addition, the MA in Social Media Studies offers an excellent route for further academic progression.v

Requirements

General Entry Requirements

Applicants will normally have an honours primary degree or equivalent (2.2) but appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the University. Interviews may be held.

International Applications

International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here

Queries on Completed Applications

Queries on completed applications can be made by e-mail to registry@dcu.ie

Commencement of Programme

September 2017

How to Apply and Closing Dates

Make an Application

Dates for Submission of Applications 2018

EU Applicants: Apply online through the Postgraduate Applications Centre (http://www.pac.ie/dcu) by 31st July 2017

Non-EU Applicants: Apply online through the Postgraduate Applications Centre (www.pac.ie/dcu) by 10th July 2017. Applicants who require a study visa for the purposes of gaining entry into Ireland are advised to apply as early as possible. If you need a study visa and are a Non EU student, you are not eligible to apply for part-time programmes as study visas are only granted for full-time programmes.

Applying through the Postgraduate Applications Centre (www.pac.ie/dcu)

When applying for this programme use the PAC code DC614 for the full-time programme and PAC code DC642 for the part-time programme.