DCU Business School
Joanne Lynch
| Academic and Professional Qualifications: |
B.A. in International Marketing and Languages, DCU (1985) M.A. in European Economics, Politics and Law, University of Limerick (1992) M.B.S. in Marketing, DCU (1998) |
|---|---|
| Biography: |
Joanne Lynch is a Marketing Lecturer at DCU Business School and former Chairperson of the School’s Executive Masters in Marketing. Prior to joining the DCUBS, she worked in financial services marketing in New York and was a lecturer in Tralee Institute of Technology. She was a visiting lecturer on the Executive MBA programme at Reims Management School, France in 2000 and 2001. In 2002, she was a joint recipient, along with other marketing colleagues, of the President’s Award for Teaching and Learning. Joanne’s teaching and research interests include marketing management and strategy, brand management and business-to-business marketing. She is currently undertaking a Ph.D. on branding in high-tech markets at the University of Birmingham. |
| Teaching Areas: |
Strategic Marketing Management Professional Selling |
| Research Interests: |
Marketing strategy |
| Selected Publications: |
Lynch, J. and de Chernatony, L. (2007), “Winning Hearts And Minds: Business-To-Business Branding And The Role Of The Salesperson’ Journal of Marketing Management, Vol. 23, No. 1-2, pp. 123-136
Lynch, J. and de Chernatony, L. (2004), ‘The Power of Emotion: Brand Communication in Business-to-Business Markets’, Journal of Brand Management, Vol. 11, No. 5, pp. 403-419 Lynch, J. (2001), ‘The Role Of Brands In Building Relationships In High-Tech Business-To-Business Markets: A Review Of The Literature And Development Of Hypotheses’ in the proceedings of the 2nd Annual Doctoral Colloquium, University College Cork, April 30th – May 1st Lynch, J. and de Chernatony, L. (2004), ‘The Contribution of Adaptive Brand Value Communication to the Development of Business-to-Business Relationships’, Working Paper Series, Centre for Research in Brand Marketing, The University of Birmingham Lynch, J. and de Chernatony, L. (2003), ‘Brand Communication in Business-to-Business Markets’, Working Paper Series, Centre for Research in Brand Marketing, The University of Birmingham |
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