DCU Business School

Michael Gannon

Academic and Professional Qualifications:
Biography:	Dr Gannon has been a visiting lecturer at Ecole Superieure des Sciences Commerciales d'Angers (ESSCA), France on several occasions. Dr Gannon (with marketing colleagues) has been a recipient of DCU’s Presidents Award for Teaching and Learning.
Teaching Areas:
Research Interests:	View Full Research Profile for Michael Gannon
Selected Publications:	Gannon M, Sinnott, A., Dodds, WB, O'Reilly, N, and Lynch, J, "The Irish Consumer Current Sentiments Toward Marketing", AMS Annual Conference, 30-MAY-03 - 02-JUN-03, Washington DC, U.S.A. Gannon, M. “The relationship between marketing strategy and foreign market entry mode choice: A contingency theory approach”, a paper presented to the European Marketing Academy (EMAC) Doctoral Colloquium, University College Dublin, May 19-22-91 Gannon. M, “The small firm in a turbulent environment: coping with a pervasive public policy system”, in Proceedings of the Workshop on International Marketing Strategy, EIASM Institute Report 86-01, Apr-86.