The John Thompson Marketing & Media Scholarships
Deadline for applications: Noon, Tuesday, 1 May 2012
The family and friends of the late John Thompson and Dublin City University’s School of Communications have announced the 2012 John Thompson Marketing and Media Scholarships.
These bursaries foster links between online journalism, social media and digital marketing by encouraging journalism, media and communications graduates to study digital marketing and business graduates to study online journalism and social media. John Thompson, former chief executive of Associated Newspapers Ireland, publishers of Irish Daily Mail and Irish Mail on Sunday, and former managing director of Irish Daily Star, believed that the disciplines of journalism and marketing reinforce each other and are of critical social significance.
The scholarships will cover full fees for a business graduate taking DCU’s MA in Journalism programme (PAC code DC600) at its School of Communications and a journalism, media, or communications graduate taking DCU’s MSc in Marketing programme (PAC code DC509) at its Business School. They were established in 2008 by the friends and family of the late John Thompson to honour his memory.
By the deadline, applicants must propose an outline of their major project/dissertation on a topic or in a format broadly related to the nexus between online journalism and digital marketing. For the MA in Journalism programme, for instance, this might be a series of five features, an in-depth radio documentary, an analytical blog or an academic study.
Scholarship recipients will be selected on the basis of a written application and an interview. The interview panel will comprise representatives of the Thompson family, the bursary funders and DCU.
In assessing candidates, the panel will take particular account of (a) the rationale and clarity of the proposal; (b) its proposed methodology; (c) the investigation/research plan, including possible sources; (d) academic and/or professional performance to date; and (e) for proposals in journalism formats, the suggested place of publication. Applications should be no longer than 2,000 words.
Applicants should demonstrate their interest in and understanding of marketing, enterprise, business, media and journalism.
Graduates of all higher education institutions in Ireland are eligible to apply, including those expecting to graduate in 2012.
To qualify for the scholarships, applicants must meet the academic and other entry requirements of the respective DCU Master programmes.
The minimum academic qualification for applicants to the MSc in Marketing is an upper-second-class [2.1] honours primary degree.
Applications should reach Paul McNamara, School of Communications, Dublin City University, Dublin 9, by noon, Tuesday, May 1, 2012.
The application should include: (1) a curriculum vitae; (2) a statement of motivation and suitability for the scholarship (maximum 250 words); (3) an outline of the journalism project or academic dissertation to be undertaken as part of the programme (maximum 1,000 words).
