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Marketing for Technology Start ups Seminar delivered by Denise Doran
– 11th February 2010
Invent DCU was delighted to welcome back DCU graduate Denise Doran to deliver a marketing seminar on 11th February 2010. The seminar was entitled “Practical Marketing for Technology Start-ups” and it certainly lived up to its name. Denise delivered a no-nonsense, concise overview of current marketing challenges and how technology start-ups respond to them.
She listed the top marketing mistakes for high tech start-ups as too much emphasis on product development, failure to conduct relevant market research and the inability to compose compelling marketing messages.
According to Denise, for technology start ups, exploratory marketing is key! Denise pointed out that the whole goal of marketing is to make money for your business. Potential customers may want your product, but if you do not know about it they cannot buy it. The world has changed significantly in the last 10 years and the way we market our products and services must respond and adapt to this changing environment.
Profile of Denise Doran
Denise Doran is founder and Managing Director of Marketing On Demand Ltd., which offers expert marketing support to organisations. She has specialised in working with start-up companies, entrepreneurs and research groups to assist them get to market, as well as working with established small and family businesses to help them develop and execute their marketing strategies.
Denise has lectured in marketing and is a mentor with Enterprise Ireland and County Enterprise Boards, is a FAS and Enterprise Ireland registered trainer and a facilitator with Plato.
Prior to establishing Marketing on Demand Ltd in 2001, Denise worked for twelve years in international marketing with Hitachi, Nortel and Dell in Dublin, London and Paris.
She holds a Bachelor of Business Studies and MBA degrees from Dublin City University, as well as a post-graduate diploma from the Henley School of Management, UK, along with a Certificate in Training and Education from NUI, Maynooth.
