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Communications & Marketing

Branding Guidelines

Our corporate identity embodies and communicates all those attributes that characterise the unique positioning of DCU. The recent revision of our corporate identity guidelines therefore represents an indispensable investment in DCU’s future, and like any investment it requires careful management to protect it and to allow it to grow in value.

These corporate identity guidelines have been prepared to ensure that all elements of our corporate identity are used in a consistent, considered and effective manner.

During the development of these guidelines, specific attention was paid to creating a brand matrix system that would accommodate the changing nature of DCU, as new research initiatives, campus companies etc. come on board. All elements of this new brand identity have been approved by the DCU Executive, and are therefore the required format for use going forward by all schools, faculties, units, research centres and campus companies within the university.

Please note, the DCU Communications and Marketing Department should be contacted in the first instance when any further new initiatives are set up on campus, so that we can advise accordingly regarding the correct templates to be used for stationery, publications, web pages etc.

Full details of the university's corporate guidelines can be obtained from the DCU Communications and Marketing Department.  If you have any specific questions relating to the DCU brand, or if you would like to organise a presentation on the DCU brand guidelines to members of your unit, faculty, school, research centre or company, please don’t hesitate to contact us.

Marketing Manager:
Deirdre Wynter
E: deirdre.wynter@dcu.ie

Graphic Design & Multimedia
Katy Halpin
E: katy.halpin@dcu.ie

Graphic Design & Multimedia
Marie Leahy
E: marie.leahy@dcu.ie

Corporate Identity Guidelines

DCU logo (brand mark)

 

Our brand mark is composed of the DCU logotype and the three-arc symbol.
As part of our 2008 brand review, the arcs on the logo have been modified in thickness and in colour. Therefore, all previous versions of the DCU logo currently in use should be discarded and replaced by this version.

To download the DCU logo, simply click on the appropriate link at the end of this page. Please note, you will require a username and password to perform the download. This can be obtained from any member of staff in the Public Affairs and Media Relations Office.

In order to preserve the quality of our brand mark, the following should be noted:

  • The DCU brand mark should always be reproduced from DCU’s own download links or from master artwork supplied by the DCU Communications and Marketing Department.
  • To ensure that nothing interferes with this brand mark’s visibility, there is a protective clearance zone to set off the brand mark from type photographs and illustrations. The measurements shown below represent the minimum clearance zone for the brand mark. Please note, no school, faculty, unit, campus company name etc. should ever appear directly underneath or directly to the right or left of the DCU logo.

Download DCU logo:

DCU name mark

As part of our 2008 brand review, new master artwork has been created for the DCU name mark, incorporating the university’s full English and Irish titles, and using the university’s new corporate typeface, Thesis Sans Classic.

The DCU name mark should now be used in conjunction with the DCU brand mark in as many applications as possible. Please note, the DCU name mark should never be used on its own.

To download the DCU name mark, simply click on the appropriate link at the end of this page. Please note, you will require a username and password to perform the download. This can be obtained from any member of staff in the DCU Communications and Marketing Department.

In order to preserve the quality of our name mark, the following should be noted:

The DCU name mark should always be reproduced from DCU’s own download links or from master artwork supplied by the DCU Communications and Marketing Department.

There is a standardised spacing requirement between the DCU brand mark and name mark, which is illustrated below. This spatial relationship should be followed in all applications on publication covers, flyers etc.

Download DCU brand and name mark

Primary and secondary colour palettes

Please contact the DCU Communications and Marketing Department for current palette references.

Marketing Manager:
Deirdre Wynter
E: deirdre.wynter@dcu.ie

Creative Team:
Katy Halpin
E: katy.halpin@dcu.ie

DCU typography

DCU’s corporate typeface is DIN Next LT Pro.

DCU's secondary font is Leitura Roman 1, 2 & 4.

DIN Next LT Pro should be used for all brochures, leaflets, marketing materials, advertising, pre-printed stationery, signage and all other applications where design agencies, advertising agencies and printing companies may be involved.

When purchasing the DIN Next LT Pro please make sure that the version bought is DIN Next and not DIN.

The Arial typeface family is the preferred typeface for use on all other communications. Arial is supplied with most standard Microsoft applications and is available on the majority of PCs. For this reason, it is the preferred typeface for the content of letters, memos, presentations and any other materials generated internally within DCU.

Weights and styles to be used within the Arial family include: Arial Plain, Arial Plain Italic, Arial Bold, and Arial Bold Italic.

Please note, Arial should never be used in any of our corporate communications, such as brochures, advertising and signage.

Websites where the DIN Next LT Pro font may be purchased, include:
www.fonts.com

Corporate Identity Guidelines

For stationery needs including business cards, headed paper or compliment slips please contact our procured printing partner Neogen:

T: 01 8612062
Email: info@neogen.ie
W: www.neogen.ie