Communications & Marketing

Corporate Identity Guidelines

DCU logo (brand mark)

DCU logo

 

Our brand mark is composed of the DCU logotype and the three-arc symbol.
As part of our 2008 brand review, the arcs on the logo have been modified in thickness and in colour. Therefore, all previous versions of the DCU logo currently in use should be discarded and replaced by this version.

To download the DCU logo, simply click on the appropriate link at the end of this page. Please note, you will require a username and password to perform the download. This can be obtained from any member of staff in the Public Affairs and Media Relations Office.

In order to preserve the quality of our brand mark, the following should be noted:

  • The DCU brand mark should always be reproduced from DCU’s own download links or from master artwork supplied by the DCU Public Affairs and Media Relations Office.
  • To ensure that nothing interferes with this brand mark’s visibility, there is a protective clearance zone to set off the brand mark from type photographs and illustrations. The measurements shown below represent the minimum clearance zone for the brand mark. Please note, no school, faculty, unit, campus company name etc. should ever appear directly underneath or directly to the right or left of the DCU logo.
logo sample space
The measurement 'x' is illustrated under the 'U' use this as the unit measurement

 

The examples below illustrate instances where the brand guidelines have been broken.

logo misuse

Download DCU logo: