As the university has grown considerably in recent years and as an increasing number of campus companies have come on board, linkages with other academic institutions have been formalised etc., the formulation of a system that would help to manage our portfolio of related brands now and in the future was identified as a core aim of our 2008 brand review.

With this in mind, the DCU brand matrix was developed, to establish a framework to resolve branding and design issues when creating communications with partner institutions and collaborative initiatives.

All visual expressions of the DCU brand fall somewhere within this matrix. Level one applications (i.e. those closest to the centre) are most strongly branded with the DCU brand mark, while subsequent levels accommodate the varying degrees of co-branded and sub-branded applications that the university requires today.

Specific stationery templates, brochure cover treatments and design treatments relate to each level of the DCU brand matrix. Further details of these are outlined under the "DCU stationery system” and “DCU Brochure/Publication covers system” links to the left.

See below for level structure, or alternatively click on the appropriate level within the matrix above right.

Level One
DCU Faculty of Science and Health
School of Biotechnology
School of Physical Sciences
School of Chemical Sciences
School of Nursing
School of Health and Human Performance
School of Mathematical Sciences
DCU Faculty of Humanities and Social Sciences
School of Applied Language and Intercultural Studies
(SALIS)
School of Communications
Fiontar
School of Law & Government
School of Education Studies
DCU Faculty of Engineering and Computing
School of Electronic Engineering
School of Mechanical and Manufacturing Engineering
School of Computing
Oscail – The National Distance Education Centre

Units
DCU Access Service
DCU Alumni
DCU Educational Trust
DCU Sports Academy
DCU Theme Leaders’
Offices
IBR (INTRA)
International Office
OVPR

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Level Two
National Research Centres
NCPST – National Centre for Plasma Science and Technology
NCSR – National Centre for Sensor Research
NICB – National Institute for Cellular Biotechnology
RINCE – Research Institute for Networks and Communications Engineering
Other Research Centres
CASTeL – Centre for the Advancement of Science Teaching and Learning
CDVP – Centre for Digital Video Processing
CIS – Centre for International Studies
CTTS – Centre for Translation and Textual Studies
ICNT – International Centre for Neurotherapeutics
MPRC – Materials Processing Research Centre
NCLT – National Centre for Language Technology
SIM – Centre for Society, Information and Media
VHRC – Vascular Health Research Centre
SciSYM – Scientific Computing and Complex Systems Modelling

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Level Three
Collaborative Bid Research Centres
BDI – Biomedical Diagnostics Institute
CBAS – BMS Centre for Bioanalytical Sciences
CLARITY – Clarity SFI CSET
CNGL – Centre for Next Generation Localisation SFI CSET
NDRC – National Digital Research Centre
NIBRT – National Institute for Bioprocess Research and Training
*Includes CSETs (e.g. BDI) and such national centres as the NDRC and NIBRT Research centres with substantial external funding and commerical partners, with potential to become international brands.

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Level Four and Five
Campus Company
Campus Residences
DCU Consulting*
DCU Healthy Living Centre
DCU Invent
DCU Language Services
DCU Security*
DCU Sports Academy
Invent
The Ryan Academy
Trispace
Linked Colleges
All Hallows College
Mater Dei Institute
St Patrick’s College, Dromcondra
Non-affiliated brands
The Helix

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