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As part of our 2008 brand review, DCU’s corporate typeface has been changed from Ocean Sans Light to Thesis Sans Classic.
Weights and styles to be used within the Thesis Sans Classic family include:
Thesis Sans Classic Extralight, Thesis Sans Classic Light, Thesis Sans Classic Plain, Thesis Sans Classic SemiBold, Thesis Sans Classic Bold, and Thesis Sans Classic Black.
The Thesis Sans Classic family of fonts should be used for all brochures, leaflets, marketing materials, advertising, pre-printed stationery, signage and all other applications where design agencies, advertising agencies and printing companies may be involved.
A quick way to identify the Thesis Sans Classic font is that the numbers 3, 4, 5, 7, and 9 are “dropped” lower than all other numbers in the suite. Please see the example above, which shows this characteristic. When purchasing the Thesis Sans font, please make sure that the version bought is the classic version, as a basic version also exists.
The Arial typeface family is the preferred typeface for use on all other communications. Arial is supplied with most standard Microsoft applications and is available on the majority of PCs. For this reason, it is the preferred typeface for the content of letters, memos, presentations and any other materials generated internally within DCU.
Weights and styles to be used within the Arial family include: Arial Plain, Arial Plain Italic, Arial Bold, and Arial Bold Italic.
Please note, Arial should never be used in any of our corporate communications, such as brochures, advertising and signage.