Communications – The Right Fit
Sharpen your Marketing & Communications Skills for maximum Results
Tuesday 13th March 2012
DCU Ryan Academy, 3013 Lake Drive, Citywest Business Campus, Dublin 24
About the Conference
With such a diverse number of communication channels open to businesses today, are you confident your business is reaching the right customers in the right way?
Communications – The Right Fit is all about helping you to choose the right marketing & communications tactics suited to your budget to best promote your business and increase sales. Through presentations and workshops this Conference will give you real ‘hands on training’ in areas such as writing a marketing plan, choosing the media mix and develop a social media strategy.
During the day you will meet professional practitioners – achievers in the various elements of communications - who will share their individual experience and knowledge and lead you to make an informed decision on best practices in the industry.
Conference Schedule
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MORNING SCHEDULE: |
MID MORNING SCHEDULE: |
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8.30 am Registration & Breakfast |
1.00 pm Lunch & Networking |
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9.00 am Welcome Introduction: Ann Horan Chief Executive, DCU Ryan Academy 9.10 am Conference Overview: Facilitator - Howard Kent |
2.00 pm Workshop 1: & 3.15 pm 'Structure & Steps to construct a Marketing Campaign to promote your Business' Geraldine Lavin, Director, 3rdi |
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9.20 am Integrated Marketing Plan Aideen Murphy, Marketing Manager, Cadbury's |
3.00 pm Coffee Break and Networking
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10.00 am The World of PR - Roddy Guiney, Wilson Hartnell - Eddie Cunningham, Irish Independent - Susan Kennedy, Lensman |
2.00 pm Workshop 2: & 3.15 pm 'Setting up Social Media Pages and Using LinkedIn as a Sales Tool' Brian Larkin and the Team @ Promozoo
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11.15 am Coffee Break and Networking |
3.30 pm Workshop 3: To Be Confirmed |
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1.40 pm 'Online Design and Print' John Eager, CEO, Snap Printing & Design |
4.30 pm Close of Conference
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12.20 pm 'Social Media Unravel the Mystery' Brian Larkin, Promozoo |
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Download Conference Programme
Cost to attend Conference:
- €110 per delegate
Booking Information:
- BOOK ONLINE - Click Here
- Download Booking Form - Click Here
- For further information email: niamh.collins@ryanacademy.dcu.ie or call Niamh on (01) 7006762
Conference Organisers:
